Content Marketing
Brand Marketing
Executed brand campaigns for large, mid-size and start-up brands. Work included ambassador campaigns, Crowdfunding, website launches, brand redesigns and long-term social, content and PR strategies.
Product Marketing
Created company-wide style guides for product and editorial consistency, including contributor guidelines and product terminology. Worked cross-functionally to re-write the TrainingPeaks marketing website and craft a cleaner UX experience within the desktop and mobile applications. Wrote and curated product education articles, webinars and videos centered around a user journey that attracts, engages and delights.
Podcasts
Launched the TrainingPeaks CoachCast in 2018, now in its second season with more than 3,000 subscribers and 40,000 downloads . Managed the show's content strategy, guest line-up, production, promotions and in-show commercials.
Events
Played a vital role in the growth of the TrainingPeaks Endurance Coaching Summit from a regional event with 100 coaches to an international line-up with more than 8,000 coaches and athletes from 20 different countries in 2020. Worked with our brand marketing team to determine presenters, promotional strategy and to develop a pre-event drip campaign followed by a targeted post-event conversion funnel.
