About Me
I am an award-winning journalist and strategic storyteller with a proven track record of creating engaging content that attracts, engages and delights customers. I have experience leading teams on a variety of long-term, data- driven content projects and marketing initiatives aimed at growing, sustaining, educating and entertaining users. I am a freelance journalist and fiction writer currently looking for representation.
Examples of My Work
INTERACTIVE TRAINING GUIDES
As a vital component of my overall content strategy at TrainingPeaks, I've written and overseen the development of six different training guides. Each one is optimized for SEO and functions as a robust pillar page for our training content. We also created a killer drip email campaign and subscription option for the guides that offer up content and promotional offers to athletes as they train for their event.
See more of my content marketing work HERE.
LONGFORM MAGAZINE WRITING
During my 20-year career in journalism, I've traveled to more than 20 countries and six continents in pursuit of a good story. I've covered political rallies, cultural revolutions, investigated outbreaks in migrant worker camps and health crises in the Navajo Nation. I've won awards for my health reporting, my in-depth personality profiles and for my colorful race reporting.
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See more of my writing HERE.
susan.legacki@gmail.com | 760-716-7168